Zeology

Visual effects studio The Outpost created the Visual Effects for Smit and Zoon's Zeology. Check the project case by clicking the link. I did the visual development for the Zeology project together with The Outpost.

Bureau Loos invited us to participate in Smith and Zoon’s brand-new product reveal: “Zeology”. Zeology is a truly sustainable alternative to existing tanning agents. It is zeolite-based and therefore chrome-free, heavy metal-free and aldehyde-free.

This product, being more sustainable and better for the environment, required a more raw and natural look for it’s campaign. While also targeting factories and other professionals in the tanning-field, it’s purpose is to trigger the curiosity of fashion labels to start using the more earth friendly alternative.